Create a physical mock-up or the first look of your product in hours, showcase it at a trade show or as a pre–launch model of a new product to help kick start sales. Customers can see it, hold it and examine it from every angle. Businesses are never far behind on innovations such as 3D printing. A number of brands are experimenting with this technology already. In the past few years, brands like Coca Cola, Warner Bros. and LEGO have been taking on 3D printing as a method to gain advantage in the market and their competitors. In 2013, Coca-Cola launched a campaign where people could create their own mini-me on their smartphones and print them at the Coca-Cola factory. This was launched alongside their fun marketing campaign. Whenever you are developing a new product, there will come a point where you prototype your concept. 3D printing enables you to rapidly iterate the prototyping phase. You can have a constant hands-on experience with your own product, tweak it, and print it again to make changes. 3D printing can broaden your horizon, make you think faster and innovate better. For example, the aerospace industry uses 3D printing to test new models in a wind tunnel. The architecture industry uses it to make pretty and durable models and the automotive industry uses it to prototype parts quickly.